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Rachel HurleyRachel Hurley has been working with musicians for over 14 years.

She started her illustrious career as an intern at MTV2 back in 1999 when she moved to New York from Memphis to work in the "music" business. After 5 years working as a production coordintator for film and television, she moved back to her hometown and started an entertainment blog called Rachel and the City. It was voted best Memphis blog three years in a row by the readers of The Memphis Flyer. She also created a popular MP3 blog in 2004, Scenestars, that thrust her into the national digital music scene and enabled her to work with companies like Yahoo, Microsoft and AT&T. According to Mark Richens of The Commercial Appeal, '...she invented the internet in Memphis."

She managed Ardent Studios' web strategy and social media from 2007 until 2012 and worked with too many bands to count. Many of them you've probably actually heard of. She also was Big Star's publicist during this time and managed their social media. She played an essential role in fundraising for the Big Star documentary Nothing Can Hurt Me.

After starting Kangaroo in March of 2012, she left Ardent to work on other projects such as: working to promote the Meanwhile in Memphis documentary, helping noted film director Craig Brewer launch his music publishing company BR2 Publishing and being accepted into Launch Your City's Seed Hatchery program where she and her partner Nick Redmond of Star & Micey were given a $15,000 investment to launch their music geocaching app Soundstache.

Since leaving Ardent, she has used her extensive musical contact list to become one of the most prolific promoters and talent buyers in the mid-south. She is the exclusive booker at The Poplar Lounge and has worked with a variety of television shows, including The Voice, to promote Memphis and Memphis musicians. In the spring of 2013 she was asked to become the Chief Evangelist for music start-up Musistic, a DAW plugin that is the first patented technology ever that allows collaboration with anyone, anywhere, on almost any digital audio platform. With a launch date set for the fall, it is on track to change the way musicians record together forever.

A little sincerity is a dangerous thing, and a great deal of it is absolutely fatal ~ Oscar Wilde

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